Libe Amunarriz        


eng / esp


When we think about Christmas, sweets, food, and friend’s meetings come to our mind. But…  What about sports? Sports are an important
part of the Christmas tradition as well; The first bath, the skiing slopes, etc. Nowadays, there are more and more people that cannot understand
christmas without doing what they really enjoy doing.  That's why this year we did an integral campaign with Decathlon to give Christmas a new
look.  On the one hand, creating the first sporty nativity scene. A nativity scene with more than 3 m2, created by a professional model maker,
shooted by Biel Caplloch and shared through online media.


Executive creative director: Isahac Oliver
Copywriter: María Cerdán
Art Direction: Oriol Castellar & Libe Amunarriz
Producer: Patricia García
Account Director: Edu Rojo
Director: Biel Caplloch
Music: Aimar Molero
Model Maker: Eduard Grau


On the other hand, we did a television spot, and some digital pieces to ensure the communication of the concept. Because if sport have
changed our lives, why are they not going to change christmas?


Agency: &Rosás
Executive creative director: Isahac Oliver
Copywriter: Maria Cerdan
Art Direction: Albert Morera, Oriol Castellar & Libe Amunarriz
Account Director: Edu Rojo
Producer: Jordi Sole
Director: Albert Sala
Production: The Production Club