Libe Amunarriz        

eng / esp

HERO wanted to do a campaign to celebrate its 100-year history, and instead of throwing a party and giving away pins, we thought we'd do something much more relevant to people: a contract. A guarantee that assures us that all HERO products, media and people will keep treated in the best possible way.



Agency: LOLA Mullenlowe
Executive creative director: Nacho Oñate & Néstor García
Copywriter: Guillem Zuazola
Art Direction: Libe Amunarriz
Producer: Carmen Caravaca & Pablo Senra
Account Director: Irene Mosquera
Director:  Darío Peña
Photo: Alba Yruela 
Production House: CANADA