Winter… what a season. Shorter days, longer nights, and freezing weather. If you are an athlete, you have to organize yourself well
and know many tricks. The best hours, the best routes, but most importantly how to keep yourself warm. Many times we see
"the others", those who are still on the street while we freeze. How do they do it?
With Decathlon we did this TV and digital campaign to help athletes continue doing what they like the most.
Executive creative director: Isahac Oliver Copywriter: Maria Cerdan Art Direction: Albert Morera, Oriol Castellar & Libe Amunarriz
Producer: Jordi Sole
Account Director: Edu Rojo
Director: Albert Sala Production: The Production Club