Libe Amunarriz        

eng / esp

Decathlon wanted to launch a support message for International Women’s day. So, in 2019 we convinced them to do it. To create this message we focused on the idea that sports are one of the best ways to be empowered and obtain strength. 

With this campaign we obtained YouTube’s recognition as the TOP most seen comercial campaign of the month. Given the output, Decathlon decided to do a specific campaign on this day every year. 

Agency: &Rosas
Executive creative director: Isahac Oliver
Copywriter: María Cerdán
Art Direction: Albert Morera, Iratxe Reparaz & Libe Amunarriz
Producer: Jordi Solé

Account Director: Edu Rojo

Director: Eloi Colom
Photographer: Laia Sabaté 
Production: The Production Club