eng / esp
When we think about Christmas, sweets, food, and friend’s meetings come to our mind. But… What about sports? Sports are an important part of the Christmas tradition as well; The first bath, the skiing slopes, etc. Nowadays, there are more and more people that cannot understand christmas without doing what they really enjoy doing. That's why this year we did an integral campaign with Decathlon to give Christmas a new look. On the one hand, creating the first sporty nativity scene. A nativity scene with more than 3 m2, created by a professional model maker,
shooted by Biel Caplloch and shared through online media.
When we think about Christmas, sweets, food, and friend’s meetings come to our mind. But… What about sports? Sports are an important part of the Christmas tradition as well; The first bath, the skiing slopes, etc. Nowadays, there are more and more people that cannot understand christmas without doing what they really enjoy doing. That's why this year we did an integral campaign with Decathlon to give Christmas a new look. On the one hand, creating the first sporty nativity scene. A nativity scene with more than 3 m2, created by a professional model maker,
shooted by Biel Caplloch and shared through online media.
shooted by Biel Caplloch and shared through online media.
Executive creative director: Isahac Oliver
Copywriter: María Cerdán
Art Direction: Oriol Castellar & Libe Amunarriz
Producer: Patricia García
Account Director: Edu Rojo
Director: Biel Caplloch
Music: Aimar Molero
Model Maker: Eduard Grau
On the other hand, we did a television spot, and some digital pieces to ensure the communication of the concept. Because if sport have changed our lives, why are they not going to change christmas?
On the other hand, we did a television spot, and some digital pieces to ensure the communication of the concept. Because if sport have changed our lives, why are they not going to change christmas?
Agency: &Rosás
Executive creative director: Isahac Oliver
Copywriter: Maria Cerdan
Art Direction: Albert Morera, Oriol Castellar & Libe Amunarriz
Account Director: Edu Rojo
Producer: Jordi Sole
Director: Albert Sala
Production: The Production Club
Decathlon needed an annual sales campaign. We started brainstorming and realized that, in a brand like Decathlon that englobe more than 100 sports, it is difficult to settle for just one. That's why we created a jingle that would encourage you to try them all.
Agency: &Rosas
Executive creative director: Isahac Oliver
Copywriter: María Cerdán
Art Direction: Oriol Castellar & Libe Amunarriz
Producer: Jordi Solé
Account Director: Edu RojoDirector: Las Coleccionistas
Production: Arrival Films
Music: Dani Vega
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We all like to go hiking in the mountains. You start walking and before you realize it, you are already talking. And we do not know if we are walking to talk or talking to walk. What we do know is that each time, we come back knowing each other better.
We support this digital campaign with a series of graphics.
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Agency: &Rosás
Executive creative director: Isahac Oliver
Copywriter: Pol Martinez
Art Direction: Albert Morera & Libe Amunarriz
Producer: Jordi Sole
Account Director: Edu Rojo
Director: Luis Germanó
Production: The Production Club
Music: Julian Chaia
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September arrives, it's time to go back to school and back to sports. Each child takes it in their own way, but in the end the important thing is that they come back. For this reason, with Decathlon we did this TV and digital campaign to awaken in children and parents the desire to go
back.
Agency: &Rosas
Executive creative director: Isahac Oliver
Copywriter: María Cerdán
Art Direction: Albert Morera, Iratxe Reparaz & Libe Amunarriz
Producer: Jordi Solé
Account Director: Edu Rojo
Director: Luis Germanó
Production: Arrival Films
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Decathlon wanted to launch a support message for International Women’s day. So, in 2019 we convinced them to do it. To create this message we focused on the idea that sports are one of the best ways to be empowered and obtain strength.
