Libe Amunarriz        

eng / esp

Intimate hygiene products have helped to build prejudices towards our “intimate area”, creating fake myths like the fact that vaginas have to smell like flowers or that our vaginas have to be fresh and clean, when a healthy vagina is naturally fresh and clean. That's why wanted to give a step forward with Hydralin, breaking the taboos around vaginas and vulvas, creating an underwear collection designed specifically to end up with stereotypes.

From the fabrics to the streets of paris

Agency: LOLA Mullenlowe Barcelona
Executive creative director: Nestor Garcia & Nacho Oñate
Creative director: Saray Gonzalez
Copywriter: Giulia Peresso
Art Director: Libe Amunarriz
Producer: Carlos Montiel
Photographer: Berta Pfirsich
Video Recorder: Aran Martinez
Production: Mushroom